SEO course free and online from start

What is SEO?

SEO is the acronym of Search Engine Optimization. It is the set of techniques aimed at improving the positioning of a website in the list of search engine results and, as a consequence, attracting more traffic to it.

SEO is part of something broader known as Inbound Marketing, a technique aimed at attracting potential clients by offering them different types of content.

Not everything that appears in a search is part of SEO. For example, the ads that appear next to the results are part of the Search Engine Marketing (SEM) technique which, in turn, forms part of Inbound Marketing.

This free online SEO course is focused above all on the first part, that is, SEO and, more specifically, practical SEO from start where you will not need prior knowledge.

Why use SEO on my website?

The quick answer is that this way you will be able to improve the position that your website occupies in search engines like Google or Bing.

If you have created a website, for whatever reason, your goal is for users to visit it, right?. That is why the best way to get people to visit your page is to occupy the first positions in search engines and, as a consequence, you will be able to attract more traffic and public to your website.

The above means that, for example, if what you want is to sell, you will be able to sell more products and, if what you want is simply to make yourself known, you will be able to reach a wider audience. Therefore, we can say that some of the benefits of applying SEO to a website are:

• Increase in visits, traffic and audience on your website.
• Increased income if you have a sales page.
• Make yourself known to many more people if your goal is to create a personal brand website.
• Improve your image on the Internet because a website with SEO applied, among other things, is fast, clean, well written and structured, with quality content… etc. All this means that the image you transmit through it, given that it is of higher quality than that of the competition, will be better.

Lastly, and not least, applying SEO techniques is simple, you do not need prior knowledge as a web developer and, when you have some practice, it will be something that you will do almost without thinking and automatically.

Why choose this SEO course?

Let’s be honest, there are countless free SEO courses on the Internet, so why choose this one and not others? I will tell you a little about the story of how I decided to take this course and you will be the one to make the decision.

This all started when I wanted to create a technology blog that would appear in the first Google search results. After a little research I discovered what SEO was and I started searching the Internet.

The truth is that I got a little dizzy since the information about SEO on the Internet is of very good quality, but I did not find any place where that information was really centralized and organized, so I decided to start creating a list of recommendations and SEO tips that I would later apply to my blog.

Later I found a basic SEO course in video format, which helped me put things in order a little and expand and give a structure to all the information I had on the subject.

So I thought, why not create a well-organized and structured SEO course so that anyone without prior knowledge can learn and apply SEO to their website from start?

Therefore, answering the question of why this SEO course and not another… Well, because this course is actually my notes on SEO well organized and written (as best as I could, suggestions are accepted) so that anyone who needs them has them at their disposal and can consult them whenever they see fit.

We will start with things as simple as what SEO strategy we should follow and how to approach any web page and we will end with slightly more complex topics such as, for example, how to implement a multilingual website optimized for international SEO and not die trying it.

Don’t take this as a course that needs to be memorized and learned verbatim… rather take it as a series of well-organized SEO notes and recommendations that you can consult whenever you need.

SEO course index, summary and content

The summary, index and content of the SEO course is as follows:

• What is the best SEO strategy?. Practical example of a good web positioning strategy and its most important parts, such as, for example, core or main sites and satellites or secondary sites.
• Local SEO, Google My Business and Bing Places. What is local positioning and what Google My Business and Bing Places are used for. Although we will not pay attention to it throughout the SEO course, it deserves at least to be mentioned in this section.
• Google Search Console configure property for SEO. How to set up and verify a Google Search Console property correctly. Necessary to be able to perform web traffic analysis with this tool.
• Google Analytics 4 GA4 configure property for SEO. How to set up and verify a Google Analytics 4 account and property correctly. Necessary to be able to analyze the different reports of the tool.
• Google Analytics 4 and Google Search Console sync and connect. How to link Google Analytics 4 and Google Search Console and verify that they are connected. Especially useful if we want to see Search Console reports in GA4.
• Google Ads how to create a free account without a credit card for SEO. How to create a free account in Google Ads without a credit card. Necessary if we want to access the tool to discover new keywords.
• Google Tag Manager for Google Analytics and Search Console. How to install and configure Google Tag Manager to verify ownership in Google Analytics 4 GA4 and Search Console. Especially useful if we want to manage our tags (such as Analytics and Search Console) in a single place.
• What is indexing web content in SEO. What is automatic and manual indexing of a website and what is the recommended method. We will talk about the different types of indexing as well as their advantages and disadvantages.
• Create and send sitemap, robots.txt and indexing in SEO. Sitemap what it is, how to create and send it to search engines, robots.txt what it is, examples and configuration. Brief introduction about the steps necessary to configure the web sitemap and the robots.txt file.
• How to create and verify web sitemap in SEO. How to create and verify sitemap in WordPress, Blogger and any website automatically and manually. We will see examples of sitemaps as well as the different types that exist.
• How to send sitemap to Google and Bing and what we have indexed. How to send a sitemap to Google and Bing and how to know what we have indexed in both search engines. Steps to send the sitemap to search engines to be able to appear in the search results and how to know what content we have indexed in the different search engines.
• What is robots.txt file and how to remove web from search engines. What it is for and examples of the robots.txt file, how to remove a web page from search results. We will see what the robots.txt file is for, examples of these files and the recommended methods to remove a web page from search results.
• SEO On Page vs SEO Off Page and Google algorithm. Differences between On Page and Off Page positioning and how Google’s algorithm works for positioning. We will see that we can divide the operation of the Google algorithm into two large categories, On Page or content and Off Page or links, as well as the different sections that make up each of them.
• What it is and how to create quality content for SEO. What it is and how to create quality content with examples and ideas that will help you improve the positioning of your website. This is the most important section of the SEO course where we will see some recommendations to create quality and attractive content for both people and search engines.
• Word density in SEO, what it is and how to calculate it. Density of words or keywords, what it is and how to calculate it to improve the positioning of your website. We will talk about what density means and the two main types that exist, global and local, as well as how to calculate it through some simple formulas and web tools.
• Where to use keywords in SEO. Where it is best to use keywords, urls, HTML, stopwords, links, file names and domain. Another key section of the SEO course, we will see a list ordered by importance of sites where it is best to use keywords.
• Speed, https and duplicate content in SEO. Speed and performance, https, duplicate content and penalties of a website. We will talk about these three aspects that directly affect the positioning of a website.
• Web speed in SEO, tools to check performance. How to measure web speed for positioning, tools and metrics to check and test web performance. We will analyze tools and metrics that will allow us to know the performance of our website and subsequently take actions to improve positioning. Some of them are WebPageTest, Google Search Console and Google PageSpeed Insights.
• Improve web speed in SEO, Google and other tools. How to improve the speed of your website with Google Search Console and other tools. Although this section is similar to the previous one, here we will not focus so much on detecting performance problems but on solving them to improve the speed of our website.
• Tools for mobile friendly and responsive testing in SEO. How to test mobile friendly and responsive on your website, Google PageSpeed Insights and other tools. Given the rise of mobile devices on the Internet, we will see how to know if our website is mobile compatible or mobile friendly, detect possible errors and, thereby, improve web positioning.
• Tools and tips for choosing keywords recommendations in SEO. Best keyword recommendation tools to improve the positioning of your website. We will go through different tools such as Google Analytics 4 GA4, Ads, Trends or Semrush to obtain ideas about keywords to use on our website.
• Other tips to improve the SEO On Page of your website. Additional tips to improve and optimize the positioning of your website in search results. Some of them are, for example, avoiding Black Hat SEO to avoid penalties or not using Javascript for content that we want to be indexed.
• Algorithm and link metrics in SEO Off Page. How the Google algorithm works with links and the most used metrics to improve web positioning. We will see a practical example of how Google’s algorithm works with links and then we will go on to study some other link metrics such as those from Majestic, Moz and Ahrefs.
• How to remove links and know who links to us for SEO. How to remove negative links to our website? Who links us? Are the links positive for positioning? Important questions when improving our web positioning through links.
• How to have more links with the customer journey to improve SEO. How to obtain more links to improve the positioning of our website through the Customer Journey. We will see this simple technique to know our audience and thereby obtain traffic and quality links.
• Other tips and strategies to improve SEO Off Page and links. Additional tips to improve and optimize your website’s links and their positioning. List of tips to improve positioning through links, such as, for example, monitoring the content, context and anchor text of the links, most important domains and no follow links.
• Course Google Search Console for SEO. Complete Google Search Console course for analyzing web traffic and links. During this course we will review all the Google Search Console options and how this tool can help us monitor certain important aspects such as web traffic or the indexing status of pages sent through the sitemap.
• Introduction course to Google Analytics 4 GA4 for SEO. Introduction course to Google Analytics 4 GA4 with the most important concepts to analyze the positioning of your website. First part of the Google Analytics 4 GA4 course where we will see some theoretical aspects about the tool such as duplicate instances, data collection, dimensions, metrics and audiences.
• Practical course Google Analytics 4 GA4 for SEO. Google Analytics 4 GA4 practical course with the most important sections to analyze the positioning of your website. Second part of the Google Analytics 4 GA4 course where we will take action and see, in a practical way, the different parts of the tool and how it can help us better understand the public that visits us.
• Tools to analyze the competition’s SEO. Best tools for web analysis and positioning of the competition. We will see a series of tools such as, for example, Google Ads, PageSpeed Insights or Majestic to analyze our competition, compare ourselves with them and know what aspects we must improve regarding them if we want to improve the positioning of our website.
• International SEO, what it is and how it works. What international positioning is and how it works, multilingual website and the most used search engines in the world. We will review a summary of the most important points about international positioning as well as a series of tips for creating a multilingual website.
• Most used search engines in the world and SEO. What are the most used search engines in the world? What search engine do they use in each country? Web traffic analysis for international positioning. We will see a tool to know the most used search engines worldwide and at the level of specific countries.
• Recommendations and tips for international SEO. Recommendations and tips for international positioning such as IP address, hosting or domain type and hreflang and html lang tags. These three points are essential whether you have a website in a single language and for a single country or if you want to position it in different languages and countries.
• How to create a multilingual website for SEO. How to create a multilingual website and position it correctly in search engines through the sitemap and html tags. Steps to create a multilingual website correctly positioned in search engines, such as using html lang tags, hreflang links and multilingual sitemaps.